Wednesday, June 06, 2007

Cap'n Crunch is Dead

Cap'n Horatio Magellan Crunch himself
Not really.

But the woman who is credited with inventing that wonderful, tooth-rotting taste has died at the age of 79.

According to the AP story in the Boston Globe, Pamela Low of New London, NH died last Friday at the age of 79. They report:

Low, who lived in New London for the past 34 years, was working for the Arthur D. Little consulting firm in the Boston area when she was asked to help find a flavor for the corn-and-oat cereal. She had studied microbiology at the University of New Hampshire, but drew upon a recipe that her grandmother, Luella Low, used to serve at home in Derry.

"She used to serve rice with a butter-and-brown sugar sauce that she made. She'd serve it over the rice on Sundays," William Low, an Ohio resident and one of Pamela Low's younger brothers, recalled in an interview with the Lebanon Valley News on Saturday.
Cap'n Crunch cereal was introduced in 1963 - I was ten years old and personally am responsible for the company's success as I ate about three tons of the stuff that year. I even had a Cap'n Crunch "treasure chest" which contained a square plastic bowl and shovel-shaped spoon in which you could enjoy your morning treat of sugar and milk.

Imagine my surprise when 27 years later, when I first worked on a college campus, I discovered that the only two breakfast cereals that were served in the college cafeteria were Cap'n Crunch and Lucky Charms.

Pamela Low is personally responsible for getting at least three generations hooked on that stuff. Let's see someone top that!


No comments: