Tuesday, October 13, 2009
Everybody's so smart
Maybe it started with the repackaging of the customer service department by Apple. The "Genius Bar" in the back of each Apple retail store is where you pay for, pick up, or order your desired Apple product. It is also the place where consumers can ask questions and get their Apple computer fixed. Yeah, but you know that happens very rarely with Apple Computers....right.
Does buying an Apple Computer make you a genius? Or is my niece correct when she states that smart people tend to buy Macs?
I just received an e-mail advertisement from Adobe entitled: "Your Shortcut to Brilliant." Do I really need Adobe's overpriced software to make me brilliant? Or is this assuming that because I am so brilliant, I would only purchase a product from Adobe.
What is going on? What's this obsession all of a sudden with "smartness?"
We have the "smart phone" and the "Smart Board," the "Smart Car" and "Smart Money." And, let's not forget "SMART Goals." This really doesn't have anything to do with "smartness" it is actually just a mnemonic for "Specific, Measurable, Attainable, Relevant, Timely." But you already knew that, didn't you.
It's because you're smart.